e-Bikes Sales set to Increase 54.7% Over Nine Years
Posted on By Emu Bikes,
A report from Navigant Research, a leading technology market research company, has forecasted that global e-bike sales are set to see an increase of 54.7% over the next nine years.
This comes off the back of market increases seen in the Netherlands, Germany and Spain in 2015, and further increases in Sweden in 2016.
Navigant e-Bike Report
The study was first carried out in spring 2016 and analysed a variety of metrics which were likely to impact the electric bike market around the world. These metrics took into account the continuous improvements seen in lithium batteries and the advances seen in manufacturing lighter and cheaper bikes.
The report took also into account the increasing spread of urbanisation and people’s concerns on the environment, their desire to move away from cars for city communing and current government cycling policies and influence on the e-bike market.
E-bikes are positioned to be a primary benefactor of this trend since they are low in cost relative to cars, do not require licensing, and can take advantage of existing bicycling infrastructure.
Sales Increases across Europe
In 2015 the Netherlands sold 53,000 more e-bikes than the previous year, resulting in a sales total of 276,000. This 24% year on year increase was impressive as overall bicycles sales saw a drop of 6.4%. However, this market decline was fully expected due to the end of a tax-incentive scheme on the purchase of new bicycles used for commuting.
Germany saw a yearly sales growth of 11.5% in 2015, selling 535,000 units overall. This increase comes off the back of large investments from cycling companies within Germany, where e-bike production saw a 37% growth. 12.5% of all bicycles sold in Germany are now electric.
Sweden has also experienced positive increases in the last few years. Even though production is relatively small with just 1,800 units made in the country, Sweden are big importers. Between January and August 2015, 41,783 electric bicycles were brought in, helping to supply the increasing demand. Sales estimates in 2016 showed Swedes purchased 45,000 e-bikes, a yearly increase of 34%.
In just a twelve month period from 2014 and 2015, Spain saw extraordinary sales increases of 39.95%, with a total of 24,604 units sold. These increases were helped by the government investing in cycling infrastructure in major cities like Barcelona and Seville.
An analytical report from the European Cyclists’ Federation (ECF) also proves more and more people are buying e-bikes.
The report compares e-bike sales to e-vehicle registrations over a five year period. And even with the increases in availability of eclectic cars, as well as Government subsidies and scrappage schemes, new e-vehicle registrations are slow the EU.
However, as we have seen Germany, Netherlands, Sweden and Spain, e-bike unit sales across the European Union continue to grow year on year:
Although the market is growing yearly here in the UK, the report shows that the we are only ahead of Spain for sales per head:
The report goes on to say:
This analysis also indicates that the UK, France, Spain and Italy may have a natural cap on the growth of e-bikes because they do not have the underlying conditions that encourage cycling in general, for example cycling infrastructure. This points to a need for the industry to engage in core cycling advocacy alongside the promotion of e-bikes or expected growth in these markets may not be delivered.
You can read the full report here: https://ecf.com/sites/ecf.com/files/CONEBI market report analysis 2016.pdf
Since the report was first published in August 2016, the British government has pledged £64 million toward funding more schemes to encourage more cycling and walking.
This is all extremely positive and the future is looking very bright for the electric bike market.